Wednesday, 11 January 2012

Global hotel chains create new booking engine

Six global hotel chains have come together to launch their own booking portal in order to capture a larger share of the online market themselves. The site, www.roomkey.com incorporates propertiers from Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group and will offer the best rates, independent reviews of its properties and to share information across their various social networking platforms.

The last time a similar move was made was with the launch of AndBook between Hilton, Accor and Forte Group in April 2001. This site failed to take off due to it not being validated within the EU and more signifcantly with the effects of September 11 which put many people off travelling.

The launch of Roomkey should fare better however with improved knowledge of the online industry together with the ability to sell its own rooms cheaper than anywhere else.