Thursday, 22 December 2011

Is First Choice really the 'Home of All Inclusive'?

It has been well documented that holiday giant First Choice has decided to move to being an all inclusive only operator and the recent excellent TV advert has boosted awareness further. Everyone here at Alihoco thought the advert was superb and our hats go off, for once, to some savvy advertising executives who were responsible.  

The advert has helped to reinforce the First Choice brand and to drive home their change in strategy and I am sure that this will be successful as people continue to book all inclusive holidays. As a fellow supplier of all inclusive only holidays, we have been monitoring First Choice to see the reaction to its new direction, its offerings and price points. The First Choice website is excellent and attractive to use. However, the problem for these behemoths with huge running costs is the selling price.

At Alihoco we have run some exact holiday price comparisons with First Choice holidays and the results showed significant price differences between companies. The first comparison that we ran was for two people to travel from Manchester to Tenerife from 22nd May – 1st June with accommodation at Gran Oasis Resort in Playa de Las Americas. The holiday included 20kg hold luggage per person and airport transfers.
  • First Choice Total Price -   £1512
  • Alihoco Total Price -          £1180
  • Alihoco cost saving -         £332
The second search that we ran was for a family of four to travel from London Gatwick to Ibiza from 12th – 20th July with accommodation at Tropic Garden Apartments in Santa Eulalia. The holiday included 20kg hold luggage and airport transfers.
  • First Choice Total Price -  £2540
  • Alihoco Total Price -         £2173   
  • Alihoco cost saving -         £367
The final search that we ran was for two people to travel from London Gatwick – Malta from 8th – 15th May with accommodation at Seashells Resort at Suncrest in Qawra. The holiday included 20kg of hold luggage per person and airport transfers.
  • First Choice Total Price -  £1126
  • Alihoco Total Price -         £930
  • Alihoco cost saving -         £196
It would be improper and incorrect of us to claim that every holiday is cheaper with Alihoco.  First Choice is very competitive when it comes to hotels which are solely operated by themselves and include flights operated by Thomson Fly and Thomson Airways. This is particularly true for some of their hotels in Dominican Republic and Cancun.

However, recent reports have found that more and more holiday makers will travel all inclusive and to traditional holiday destinations such as the Costa’s and the Canary Islands. Alihoco is able to offer the widest possible choice of hotels and with all airlines except Ryanair and for you to see how much each element of your holiday costs rather than one overall price.