Tuesday, 25 October 2011

Starwood Hotels to receive customer reviews directly on its websites

Starwood Hotels & Resorts have today announced a review policy that will allow customers to give feedback directly on the hotels website.

Recognizing the relevance of the ubiquitous TripAdvisor and the importance of customer reviews the move by the chain is new yet very simple, provided that its staff can deliver and uphold the chains reputation. The chain are ensuring that all reviews are verified by cross checking them against the hotel confirmations made by customers.

Chris Holdren, Senior VP of Starwood Preferred Guest said: "Our goal is to provide everything a guest needs to select and book their best hotel experience and there's no better place to offer this information than on our own websites. Starwood's new ratings and reviews platform provides a valuable new way for guests to learn from the experiences of fellow travelers."

The reviews posted by customers will be based on a wide variety of criteria such as Overall Rating, Room Comfort, Staff Met My Needs, Room Cleanliness and SPG Recognition.

Good luck with the policy and I'm sure it will be the start of something wider in the industry.