Friday, 2 September 2011

TripAdvisor to be investigated by Advertising Standards Agency

The world's favourite reference point, TripAdvisor, is to be investigated by the Advertising Standards Agency after receiving a complaint on behalf of thousands of hotels that its reviews are inaccurate.

The company behind the complaint is KwikChex.com who help companies manage their online reputations and have been pursuing TripAdvisor since last year over what it claims are misleading, fake and defamatory reviews which are in breach of advertising code.

The investigate will focus on whether TripAdvisor does what it claims in providing trusted advise and that it's claims are real and honest.Kwikchex claims that the TripAdvisor does not verify any of the 50m reviews and therefore that they cannot be genuine.

What do you think? Is it TripAdvisor's responsibility to monitor all reviews and if so, how would they know if one is real or fake?

Hilton Worldwide open luxury hotel in Koh Samui

Hilton Worldwide have anounced the opening of one of its Conrad Hotels in Koh Samui. It is to be located on the secluded Aow Thai Beach and 28kms from the airport and will be the only west-facing premium resort that allows every villa to view sunset.

Conrad Koh Samui will feature 80 freestanding villas with private plunge pools and sundecks all set within 25 acres of landscaped gardens. All villas are filled with full-height glass panes to allow spectacular ocean views.

John T.A. Vanderslice, global head of luxury and lifestyle brands for Hilton Worldwide thinks that this can only be a positive move: "Conrad Koh Samui personifies the Conrad spirit of individuality and commitment to service, and strengthens the brand's presence in global gateway cities and most sought-after resort destinations."

Any chance of an invite, John?